The latest launch in the beauty area at Dior is the Dior Addict It-Lash mascara. Promising to deliver a graphic gaze and breathtaking eyelashes, its main assets are the the intuitive, rounded-tip brush and the four couture colors it comes in - soft purple, electric blue, bright pink and a classical intense back.
I already am a fan of the mascara and lipstick lines from Dior, but I haven't tried the Dior Addict collection yet. My long search for the perfect mascara fueled by ads in magazines and friends' recommendations made me try a few brands such as Maybelline, Chanel and Yves Saint Laurent, but I instantly knew I had found my match the first time that I put the Diorshow Iconic mascara on. I wonder how different the It-Lash version is and how it looks like on me. Have you tried it? I'll search the shops to get a hands-on opinion and I'll get back to you. In the meantime you can enjoy their lovely ad campaign, maybe it will spark your interest like it did mine!
Have a look at the two videos below to see the hands-on results of this new mascara. I really enjoyed the vibrant colors, what about you?
What mascara do you usually use if any? Would you give this one a try or are you forever loyal to your usual brand?