L'Invitation au Voyage: Louis Vuitton Ad Campaign

Tuesday, 13 November 2012




Brand: Louis Vuitton
Model: Arizona Muse
Photographer: Inez van Lamsweerde and Vinoodh Matadin
Location: Paris

Louis Vuitton just launched another first: their first advertising campaign film shot by Inez and Vinoodh and featuring a stunning Arizona Muse as well... their muse! I could talk endlessly about the campaign, the styling, the clothes, the fabulous chocolate brown Speedy, the colors or the unexpected ending, but I'll give the word to the brand itself, their description of the campaign cannot be matched:

"Paris and its mysteries... For centuries, the most wonderful intrigues have been woven in the Louvre, a haven of culture and history. An intrepid young woman enters this universal temple and unwinds the skein of time. After an encounter with the Mona Lisa and the Italian masters, armed with a key, she releases the secrets - also desired by a man hot on her heels - enclosed for more than 150 years in a legendary trunk created by Louis Vuitton. Like a thread stretching across time and space, a hot-air balloon rises above the Cour Carrée. The beautiful unknown woman leaves the Louvre for a far-off destination in pursuit of her destiny."










If the fabulous photos weren't enough, here is the campaign video:




What are your thoughts on this first ad campaign film for Louis Vuitton? I think they started off in style... not that it could ever be otherwise with Louis Vuitton! Verdict: stunning!

Photos and Video: Louis Vuitton

13 comments:

A sunshine of Fashion said...

Beautiful!:) If you want go to my blog:)
http://asunshineoffashion.blogspot.it/

Monic said...

fantastic post and photos:)
http://www.swiatwkolorzeblond.com/

the chilicool said...

This first ad campaign film for Louis Vuitton is amazing!!

Alessia
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Antonella Leone said...

I love this campaign <3<3 It's absolutely great <3<3

Tammy Lau said...

this is their first film campaign??? Wow..very cool:)

Borjana said...

Ohhh how gorgeous is this?!;-)
xx
B.
http://www.beeswonderland.com

Anja Gasser said...

Love this video and the new LV bag

http://anjasfashionblog.blogspot.ch

Agnieszka (Aga) Guerrero Olesinska said...

Stunning ad!
Kisses
Aga

Check my new post
www.agasuitcase.com

Francesca Romana Capizzi said...

Amazing ad campaign!
Don't Call Me Fashion Blogger
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Ileana said...

Love this adds!!! And the handbags :D
xoxo

novelstyle.blogspot.com

Thick Threads said...

oh very classy and very stunning. it gives me a good feeling which is a good sign. i love the deep browns!

x
Anita

Gigi said...

I love this campaign. It really fits Louis Vuitton.

http://www.tributetothetribe.com

Margaret Cruzemark said...

Louis Vuitton perfection. Arizona Muse is the uber girl here.
Best Regards
Miss Margaret Cruzemark
http://margaretcruzemark.blogspot.com/

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