The world's most famous perfume teamed up with one of the world's most well known actors to create a very intriguing ad campaign. The ad features Brad Pitt, following the footsteps of Marilyn Monroe, Catherine Deneuve, Nicole Kidman or Keira Knightley as the new face of Chanel No 5. I was really surprised when I first heard the news a few months ago, because I thought it was a very bold move to have a man advertise a woman's perfume of such caliber. However seeing the end result now I can say that I like it. It's different, somewhat confusing, but it's definitely creating buzz around the decade-old brand.
In an interview about the campaign, Brad Pitt talked about his experience working with Chanel. "What's important to remember about Chanel No 5 is how revolutionary this fragrance is; when it was introduced it broke all the rules. No 5 has always been the most iconic women's fragrance. That's what I see being the appeal of this campaign; it goes beyond the abstract of emotion or beauty to evoke what is timeless: a woman's spirit."
There were two different video released for this campaign, one featuring only Brand Pitt and the other one, a more surreal version of the first, featuring model with Brad Pitt's voice over. Have a look at some photos and at the two campaign videos. Pick your favorite!
Which one of the two videos was your favorite? Do you like the idea or would you have preferred a woman as the new Chanel No 5 muse? Find out more interesting facts on the famous perfume on the Inside Chanel website!
Photos: Steven Klein for Chanel