The menswear Fall 2012 ad campaign for ZARA is a fantastic black and white whirlwind of classic looks featuring two of the best male models in the industry: Jon Kortajarena and Sean O'Pry. Sean has been featured quite a lot in the past few years in the ZARA campaigns, but what I really liked was the inclusion of Jon Kortajarena into the campaign - the two are a very cool and classy duo, perfect for the autumn garments. Have a look for yourselves!
The campaign video is really cool! It shows the two in a classical American setting during a road trip eating in diners, sleeping in motels and walking in the desert.
You can see the inspiration in some iconic looks such James Dean or Alfie (the first and last shots of Sean O'Pry), I really liked this direction of the campaign. What do you think about these shots?