H&M Autumn 2012 Ad Campaign

Monday, 20 August 2012

Brand: H&M
Season: Autumn 2012
Model: Lana Del Rey
Photographer: Inez van Lamsweerde and Vinoodh Matadin

Hi guys, I'm back from my insane roadtrip! It was really incredible, I can't wait to tell you all about it, my boyfriend and I had such an amazing time on the road and we shot some great photos! While I start adjusting to my everyday life and start sorting through the zillions of pics, here's the latest big fashion news: Lana Del Rey is the new image of H&M's Autumn 2012 collection! The ad campaign was shot by Inez and Vinoodh and it features some iconic pieces of the collection.

I know I haven't talked to you about Lana Del Rey before, but I really love her style and I'll definitely cover that anytime soon! The singer will also perform a cover of "Blue Velvet" especially for the short-film accompanying the photos of the campaign. The film will be released in the coming weeks, I'll keep you posted!

 What do you think of H&M's choice of Lana Del Rey as the face of their autumn campaign? I really love it!

Quick poll: What city in my roadtrip would you like me to start with in my upcoming Travel Series?
     a. Paris
     b. Munich
     c. Velden am Worthersee (a resort on a lake in Southern Austria)


Miss Laia said...

I love the new campaign and also Lana's style even if I don't really like her music.
I would love if you start with Munich I love German cities but I haven't been there yet.

Francesca Romana Capizzi said...

I really loved this campaign!

Alba said...



Ileana said...

Can't wait to see the collection! Really want that light pink sweater!


Ivy Fremah said...

The pieces look stunning. Soo excited for nest season


Tammy Lau said...

wow..road trip...I need to do that sometimes...Pls tell me more later..and Lana Del Rey- love it. I want to try her eye make up sometimes:)

have a great day:)
EDGYMIX-Travel for Fashion”

Ally said...

I LOVE THIS PHOTOSHOOT! Lana is so freakishly pretty it makes me cry. Ok, not really. But the clothing looks great on her. Love this so much.

Outside Looking In said...

I love her because she is so retro looking (which I LOVE). She's the perfect one for this campaign! Isn't her hair gorgeous? Ok, I vote to start with A....no, B.....no, C. Can't wait to see your pictures!

absolutelyfaaabulous.com said...

Welcome back hon ;)

Exciting news, love her style too!!! Still on holidays (so sorry for lack of comments here and there) but actually cant wait to be back to follow all your fashion news better.. I feel the FW are going to be huge this season! ;)


Inês de Castro said...

I loved the pants :)

Ceciliette said...

I wanna hear evrything about that trip!
About lana, she's gorgeous!

Lila Moonlight said...

I love the campaign very much, Lana is a great choice indeed. And definitely Paris, one can never have enough of PARIS : ))) Lucky you : )

Call me M said...

I'm not at all a fan of Lana del Rey, and I can't understand what's all the fuss about her. Don't even think she has a good voice, and I was a music student for years and years.
Anyway, the H&M collection, doesn't have something special from what I can see from these early photos...maybe we'll see something better in stores!
As for your poll. Definitely Paris! :)Can't wait!

Diana Marks said...

I love this campaign!

LA By Diana Live Magazine

just me said...

she is beautiful

Sascha said...

I love this ad campaign! I adore H&M and Lana looks amazing here.

Antonella Leone said...

love those pics <3

Street Fashion Paris said...

Those pics look so vintage!!! love it!!! xxx

Flavia Flanders said...

I love Lana so I cannot be objective, the makeup is amazing and the clothes are to die for, specially those leggins in the 3rd photo.

You Can Call Me Flanders - www.flaviaflanders.com

Valentina said...

I'm really curious to see this collection!


Margaret Cruzemark said...

These pics made my heart beats faster!!
Best Regards
Miss Margaret Cruzemark

jamie said...

she's beautiful <3


Meganne said...

Thanks for your lovely comment, this is amazing, definitly following!
Material Fixations

Annmarie Pipa said...

welcome back!
wow...she is stunning.

Angelina Stroumpouli said...

I love both these printed pants!

Have a beautiful week!

poziomka said...

It's an amazing collection!
Paris is my favourite city!

EMA said...

Lana looks really good and so does the collection!


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