Coca Cola Light Limited Edition by Jean Paul Gaultier

Saturday, 14 April 2012

After designers such as Karl Lagerfeld, Nathalie Rykiel, Versace, Alberta Ferreti, Roberto Cavalli, Moschino, Blumarine, Etro and Diane von Furstenberg, this time it's Jean Paul Gaultier's turn to become Coca Cola Light's creative director and design a limited edition bottle collection. The French designer stayed true to his brand and created two very French looks called Night and Day - one with his signature white-and-blue Breton sailor stripes and the other one featuring a corset and unique tattoos. Not only are the bottle designs perfectly in line with the designer's body of work, but they also remind us of the bottles of his most successful fragrances "Le Mâle" and "Classique".

Here are the bottle designs and the ads promoting the campaign, as well as a few photos of Coca Cola Light's past collaborations with fashion designers:

The TV commercial for Coca Cola Light Limited Edition Bottles by Jean Paul Gaultier:

And here are a few of the past collaborations with fashion designers:


Alberta Ferretti, Moschino, Blumarine, Etro

Nathalie Rykiel, Diane von Furstenberg, Moschino, Karl Lagerfeld

Karl Lagerfeld

What do you think about the latest collaboation with Jean Paul Gaultier? Do you think that this kind of collaboration with major fashion designers is a beneficial marketing tool? I sure do! First of all, fashion and a light beverage are perfect complements and second, by creating a collaboration between a high end brand or designer and Coca Cola who is also a premium brand, Coca Cola ensures their customers of the high quality of their product and also of its high status. Celebrity endorsements definitely are a brilliant move in this case and the bottles are have already become collectors items!

Photos: L'Officiel, google images


Agnieszka Guerrero Olesinska said...

Aamzing design!
Thank you for your comment. I follow you now at Google Friend Connect:-) I would be happy if you decide to follow me back:-)
Kisses and see you soon!

Check my new post

Francesca Romana Capizzi said...

Oooooh I want one of these bottles!! So unique!!
Don't Call Me Fashion Blogger

Amanda Marzolini TheFashionAmy said...

Cute advertisment!
cool coca cola!

loveherb said...

Cute design)

Outside Looking In said...

I've never seen any of those bottles! They are fantastic! I would definitely buy them!! We don't have many glass-bottled drinks here....I buy my Diet Coke in aluminum cans.

Valentina Coco said...

so uniqua...omg..fantastic!!
bloglovin follower

samantha said...

love your blog!

Ceciliette said...

Hahahah a little bit obvious those gaultier design but i love how the bottles tun out being a couple <3 !!!

Jazzy Belle said...

Oeh I just posted some pic's! I was at the release in Amsterdam,
check it out, would like a comment of you :)
Lovely post!

New post about Coca Cola's release
With Jean Paul Gaultier!

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