Chanel Spring 2012 Ad Campaign

Monday, 9 April 2012

Brand: Chanel
Season: Spring 2012
Models: Saskia de Brauw, Joan Smalls
Photographer: Karl Lagerfeld
Styling: Carine Roitfeld
Location: Hotel du Cap-Eden-Roc in Antibes, France

Karl Lagerfeld was inspired by his last resort collection that was presented at the Hotel du Cap-Eden_Roc in Antibes, so he decided to go back there to shoot the Spring 2012 ad campaign for Chanel. Saskia de Brauw and Joan Smalls are the models featured in the campaign instead of the already trademark Chanel Freja Beha Erichsen, which is an interesting move for the House. The models are very fresh and versatile and the campaign turned out really great!

The story line of the campaign has a high fashion athletic vibe, as the two models pose as gymnasts at the seaside. Karl Lagerfeld describes it as "all about athletics and the sea... it's very modern sportif and in black-and-white". Aren't the two quite the calm and serene gymnasts? Have a look at the pther photos and judge for yourselves!

What do you think about black and white for an ad campaign nowadays? I think it really suits Chanel, but I wouldn't see it working for many other fashion houses.


Alessandra said...

i love this photos!! :)
kiss kiss

kathy said...

wow the campaign photos look amazing!

Can't Afford Chanel said...

Love this campaign! When I saw it for the first time in Vogue I was stareing on it for about five minutes!

Can't Afford Chanel Blog

Bonnie said...

Every night when I go to bed, I dream of Chanel.
Twitter: @GlamKitten88

Miss Margaret Cruzemark said...

This is so great. I love it!!!
Best Regards
Miss Margaret Cruzemark

Jazzy Belle said...

Oeh, love Karl! Great post :)

Amanda Marzolini TheFashionAmy said...

I LIKE your blog design and the idea to post that nice collection of 2009,
me too sometimes i like to post old items;))
i follow you;))

here my new post about bows;;)


Outside Looking In said...

I agree--it works for Chanel but not many other could do the same! I am working on some links for you for the house price thing. One of the homes (mansions) was the Spelling Manor which sold for $85 mil to Petra Ecclestone. It's kinda fun, if you don't mind looking!? ;-) I always love to see how the "other side" lives lol!

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