Another amazing collaboration is in sight: Marni for H&M! After this whole Versace-mania created around the capsule collection they launched not even two weeks ago featuring daring colors and cuts, party dresses and insane prints (some of them maybe a bit too insane), this announcement comes as a breath of fresh air for me. I wasn't such a great fan of the Versace collaboration, because I didn't really relate to the aesthetic of the collection or of the brand for that matter. Of course, there were some pieces that I really really liked (I'll show you in another post!), but the overall collection was too flashy and crazy for my taste and it didn't make me fall in love with the clothes and do whatever it took to have at least one item in my closet, like it happened with last year's collaboration with Lanvin!
The collection designed by Marni couldn't be any more different from the Versace one. Marni is known for its art-school-teacher-fashionista aesthetic and aims towards a more intellectual way of dressing, a sensuality of the mind and not one as obvious as Versace. Everything that the Italian brand is known for will be present in this collection for H&M - knee-length skirts, great prints, bucket hats, dropped waists and amazing accessories that can dress up even the plainest white t-shirt you have hanging around in your closets. Chic, but also fashion forward we can expect some amazing pieces for women and also for men.
Creative director for Marni, Consuelo Castiglioni, describes the collection as "revisiting all our favorite pieces in signature fabrics and prints. As always, I love juxtaposing prints and colors, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements". The collection is said to hit the stores on March 8th, so keep that date in mind for some insane shopping!
Here are some photos giving you a glimpse of the working room and of some of pieces from the collection:
Some stills from the video:
And finally the first presentation video:
What do you think about this collaboration? Are you as excited as I am?
Photos: H&M, thevine.com.au