Models: Naomi Campbell, Kristen McMenamy, Natalia Vodianova, Mariacarla Boscono
Photographer: Mert Alas & Marcus Piggott
The fall 2011 ad campaign for Givenchy is very interesting, as it takes the fierceness of the clothes as inspiration for the models' poses. If you want a perfect pose you go to the greatest models out there and so Ricardo Tisci chose Naomi Campbell, Kristen McMenamy, Natalia Vodianova and Mariacarla Boscono as spokespersons for this campaign.
The moody, feline inspired poses and the extravagant cushions work very well with the clothes that were chosen to compliment each of the model's styles and complexion. We see Kristen McMenamy's fair looks being enhanced by the neon yellow sweater or Naomi Campbell dressed all black. The menswear ads are consistent and showcase the same growling poses.
Here are the photos of the campaign and you can watch a behind the scenes video right after that: