Fendi Fall 2011 Ad Campaign

Wednesday, 27 July 2011

Label: Fendi
Models: Anja Rubik, Baptiste Giabiconi, Brad Kroenig
Photographer: Karl Lagerfeld

As you may recall the 60s inspired Fendi FW 2011 collection was one of my favorites for the next season and the ad campaign lives up to my expectations. With Karl Lagerfeld behind the lens and the talented Anja Rubik and Baptiste Giabiconi as spokespersons, the campaign portrays a stylish family sitting and posing for a hand-painted family portrait. I love the composition of the photos, the "painter's studio" setting and the retro air of the shoot. Anja Rubik's blonde locks were replaced by a short dark hairstyle that goes perfectly with the character, although it seems strange in the beginning.

Here are the photos from the ad campaign and later on a behind the scenes video. It's a great pleasure to watch Karl shooting the ad!


miss_fashionmix said...

Very beautiful editorial! Love yellow heels!

Raquel Lima said...

I looooove Fendi.
Beautiful blog. Following u.

Kisses Raquel

Sisters and Sisters said...

beautiful pictures, we love it. nice blog!

H&C from Amsterdam

Sam said...

Gorgeous photos, I love all the colors!

Marissa Joy said...

Wow! Really cool ad campaign- its so different, and I love the sixties feel! Thanks for your comment-following you now!

follow me back!

Mela said...

So perfect pictures!! I like your blog...:)
Mela xx


the girls about town said...

love the coat and shoes in the first pic... and the kids are just too cute!!


like on fb please :) http://www.facebook.com/pages/The-Girls-About-Town/191608494232913

thank you xxx

Inside my head and wardrobe said...

i love this campaign! just found your blog from the blonde salad and really love it! love your pictures of campaigns!

why dont you enter my ASOS GIVEAWAY and have chance to win a pair of sold out sunnies, you have nothing to lose and it takes 2 minutes!


Alinne's Style said...

wow! really cool blog! Love your fashion posts!
What do you think about we follow each other? i'm following you, I hope you follow me back. thanks!
Kisses, Alinne



Sam said...

Thanks for all the lovely comments! I really love this campaign!

absolutelyfaaabulous said...

Very inspiring this campaign indeed! And it's so great that you found the behind the scenes video! Thanks!!


Megan Abigail Chandler said...

knit tights, fur and tweed ... those are the best elements in life for sure. And I have to say, while I am lusting for the entire collection (even the little girl's clothes) those tweed harem pants seriously made me do a double take as I was scrolling through the images. Thanks so much for this post!!!!

Cookie said...



Inside my head and wardrobe said...

now following


Yulia said...

These photos are incredible! Anja Rubik does not stop surprising me!

Blue said...

I think the painter in some of the pictures really makes this work. Love it. Lagerfeld is so good at what he does.
I like your blog!

Kel said...

I love the art theme of this campaign. It's so enchanting it takes me back to the French post-impressionists.

As for Fendi, I'm still holding out for my own Peek-a-boo!

Lots of love from Sydney,

x Kel

totally seeing red

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