Alexander Wang Fall 2011 Ad Campaign

Thursday, 28 July 2011

Label: Alexander Wang
Model: Raquel Zimmermann
Photographer: Fabien Baron

On a completely different note than yesterday's fall ad campaign (not to get you bored!) here is the dark and powerful campaign for Alexander Wang's fall collection. Shot in an abandoned warehouse in New York by Fabien Baron, ex-artistic director of Vogue France, the photos are accompanied by a short movie that was projected from a truck on the streets of New York for the launch of the campaign. 

Halfway between artistic creation and an actual publicity video, this kind of promotion seems to be more and more coveted by the big fashion Houses nowadays. What do you think about this idea? Does it increase the attractiveness of the brand through the quality of the production and the innovative spirit it brings forward or can it be interpreted as a step towards mainstream that could prove in the end be harmful to the high end appeal of these brands? In my opinion if these short films are made in such an artistic way they can only be beneficial to the brand, stressing even more the close relationship between art and fashion (and I have in mind here the exquisite short film directed by karl Lagerfeld for his Croisiere collection this year - The Tale of a Fairy).

You can see the video right after the shots for the campaign:


The Fashion Writress said...

To die for! I want the heels <3<3

Nadja / The Fashion Writress

Lara said...

I love your blog :D
I am following you! Take a look at my blog and, if you want, follow me too :D


Sisters and Sisters said...

Soo amazing! We love it!

H&C from Amsterdam

Helena said...

I love it! The second photo is amazing!!!

Filh said...

Love Wang!! :)
Your blog is amazing!
I talk about music&Fashion...come visit if you like and follow...I always follow back!:)


Lindsay said...

i absolutely love Alexander Wang! This ad campaign is stunning, I think it will definitely benefit his brand.

Luísa Lión said...

Alexander Wang is soo talented love the new collection! And you have a nice blog! Did you see the Marc Jacobs Show he's another of my favourites right now!!

PS: I just started another new Blog besides with a good friend. We already posted about our Trip to Berlin Fashion Week, some Outfits and delicious food so maybe you wanna check it out ;)

-Letters tO VoguE-


Sam said...

Thanks a lot for all the lovely comments! Apparently you seem to like this campaign and the short film. That's good news for Alexander Wang I guess :))

Filh said...

Grazie dei complimenti e del commento! Anche io ti seguo molto volentieri :)
Un abbraccio!

Blue said...

I really like these shots! Normally I think using rain can make things overly dramatic, but in this case, it works really well!

Sam said...

So true Blue! The rain could make the shots too exaggerated, but Raquel keeps her natural poses despite the rains and that's what makes all the difference in these shots!

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