Lady Gaga's marketing genius

Thursday, 2 June 2011

Lady Gaga is unquestionably one of the hottest artists of the moment with millions of fans and dedicated followers. In order to celebrate the release of her latest album, Born This Way, my fellow blog-mate and huge Gaga fan Costin M. dedicated this entire week to her. Starting with a Gaga-inspired headline banner and a review of the tracks on the album, today will be all about the marketing genius behind the launch of Born This Way and will feature a collaboration between our blogs. The incredible resources used to make this launch the best marketing campaign of a musician according to fans have inspired me for a monster review of her marketing savvy. You can see the post on Costin M.'s blog here or by clicking on the picture below. Here's a teaser for you:

Lady. Gaga. Two of the most powerful words in the world nowadays. Whether you’re a hater or a monster one thing is clear: everyone knows who she is, everything she does is instant news, everything she touches turns into gold.

She is a constant innovator that embraces technology in all its forms – video, social media or even games, as part of her public persona. She understands the true meaning of going viral. Just think that Lady Gaga has more Tweeter followers than the population of Sweden, Austria or Switzerland.

Conclusion: Lady Gaga rocks!

Enjoy the post and let me know what you think of our collaboration!

Photos: tumblr, google

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